ABC’s American Idol x Disney Night Episode

I led the Disney Entertainment Television (DET) social strategy for the American Idol Season 22 Disney Night episode. I worked with the Disney Parks, Walt Disney World, D23, Mickey & Minnie Mouse, ABC Network, Disney Family and Disney Princesses social pages to capture and execute custom social content for the Disney partners.

Disney Night became the most social episode of the season with 3.8 million total social interactions. The Season 22 Disney Night episode was the most social episode since 2020’s Season 4 finale (4.9M impressions), and easily became the most social Disney Night episode in American Idol series history. Disney Parks accounts placed #11 on the Top 100 of Most Social TV Talent.

Below is one of the social pieces I worked on that I'm most proud of. It was a "POV you're an American Idol contestant" video using a majority of footage that I shot boarding the plane, arriving at Walt Disney World, saying hello to the top 5 American Idol contestants, etc. The video even had a special shoutout from Ryan Seacrest and Katy Perry. The IG Reel reached over 1M views and was collabed across 6 social pages on Instagram: Walt Disney World (9.3M followers), Disney Parks (3M followers), ABC Network (1M followers), D23 (1.7M followers), American Idol (2.2M followers), and Disney Music (3M followers).

American Idol talent worked with: Abi Carter, Jack Blocker, Will Moseley, Emmy Russell, and Triston Harper.