Disney Entertainment Television Social and Synergy Strategy
My role as the Social Synergy Integrations lead on the Disney Entertainment Television (DET) team, has allowed me to utilize my strategic thinking, networking, creativity, and leadership skills. I collaborate with our Disney television businesses and various social and digital marketing teams across The Walt Disney Company to lead social partnership campaigns and projects that promoted respective corporate, department, and brand priorities. I am the primary lead for all things social for each of the Disney television businesses.
Below are some of the priority projects I have worked on.
D23: The Ultimate Disney Fan Event
The D23: The Ultimate Disney Fan Event is a multi-day event that happens every two years and features three days of marquee showcases, announcements, and presentations, an expanded show floor with the latest from Disney brands and partners, increased shopping opportunities, and a week-long celebration of Disney fandom leading up to the event.
My role for the event was to lead the social content big beat strategy and influencer strategy for all the The Walt Disney Company Entertainment Television networks — ABC Network, ABC owned TV stations / On The Red Carpet, Disney Channel, GMA, FX, Freeform, ONYX, Nat Geo TV, and Hulu.
I was the main point of contact for all Disney television network social announcements from the D23 event. I managed assets, copy, and amplification for Disney television beats to all other social lead partners at The Walt Disney Company. In addition, I was the primary lead for all Disney television network influencers and managed 60 influencers for D23's inaugural Disneyland Influencer Day, an event that kickoff-ed the 2024 D23 event. I also led the social amplification strategy to our Disney television partners for all Disney Entertainment and Disney Experiences (Parks, Consumer Products, etc.) announcements during D23: The Ultimate Disney Fan Event.
Lead for Disney Parks Social Shoot Takeovers
I spearheaded all Disney Parks' social shoots and social takeovers for all the Disney Entertainment Television projects at Disneyland, Walt Disney World, Disney Cruise Line, and Adventures by Disney this year. As the lead, I executed a social deliverables contract with both the Disney Parks and Disney television partner for each of the projects. I was the main social point of contact in all pre-production meetings and a majority of the on-site creative shoots where custom social creative was shot. For some of the projects, I also managed the creative agency editing together the custom social creative.
Number of Projects: 15 [from 1/2024 - 9/2024]
Total Videos Views: 17.5 million
Highest Video View for a single IG post: 2.1 million
See below for a sampling of the Disney Parks projects I managed across:
Freeform's Good Trouble and Lunar New Year Social Takeover (Disneyland)
Hulu's Vanderpump Villa Social Takeover (Walt Disney World)
Hulu's Love & WWE Social Takeover (Disneyland)
Hulu's Vanderpump Villa Social Takeover (Disneyland)
Disney's Descendants and Disney Dreamers Academy Social Shoot (Walt Disney World)
Disney’s Doctor Who PixarFest Shoot (Disneyland)
Disney's Percy Jackson Social x Synergy PixarFest Shoot (Disneyland)
ABC's American Idol Disney Night Episode Social Shoot (Walt Disney World)
ABC's Grey's Anatomy x Tiana Bayou Social Shoot (Walt Disney World)
Disney's Descendants x Tiana Bayou Social Shoot (Walt Disney World)
ABC's Alfonso Ribeiro & Family On Board Adventures by Disney River Cruise Social Takeover (Disney's River Cruise)
Disney's Descendants On Board Disney Cruise Line Social Takeover (Disney Cruise Line)
Freeform's Wayne Brady Social Takeover (Walt Disney World)
Disney's Wizards Beyond Waverly Place Social Takeover (Disneyland)
Studio Amplification Social Support Across Television Networks
I collaborated with our Disney Studios teams and our Disney television businesses to lead the social amplification strategy for Disney Studios and Disney+ corporate priorities. Please see below for the titles I worked on:
The First Omen (20th Century Studios)
Taylor Swift: The Eras Tour (Taylor’s Version) (Disney+)
Young Woman & The Sea (Walt Disney Studios)
Kingdom of the Planet of the Apes (20th Century Studios)
Star Wars: The Acolyte (Lucasfilm)
Disney & Pixar's Inside Out 2 (Pixar Animation Studios)
Kinds of Kindness (Searchlight Pictures)
Marvel Studios' Deadpool & Wolverine (Marvel Studios)
Alien: Romulus (20th Century Studios)
Marvel Studios' Agatha All Along (Marvel Studios)
Disney's Moana 2 (Disney Animation Studios)
Disney's Mufasa: The Lion King (Walt Disney Studios)
ABC'S The Oscars Social Support Across Television Networks
I joined forces with various partners like Disney Studios, Disney+, D23, and the main Disney social handles (like Mickey & Minnie Mouse, Disney Princesses, Disney Family, etc.) to promote one of ABC's biggest priorities of the year, The Oscars. We had custom Disney / family friendly content made for the Disney pages and we were able to garner so much social and synergy partnerships for this one!