Famous in Love Social Campaign
Famous in Love Social Campaign
I launched the Freeform’s Famous in Love social marketing creative strategy and platforms for the first season of the series. I spearheaded the social creative for the series with engaging, talent forward assets. We created in world content that brought references in the TV series to real life through static graphics and videos.
A through-line of the series was how the main character’s life changed as an ordinary college student after she landed a role in the big-budget blockbuster movie. So I launched a confessional social series called “Hollywood IRL” where I had the talent from the series answer hard-hitting questions about Hollywood, fame, social media, and the downsides of fame. It was a segmented social series shot on a black seamless, direct to camera for pre-premiere release. I had the privilege of interviewing each of the talent and being able to ask them and dig deeper into topics for engaging pieces. I’m very proud of these pieces as they showcased my work from brainstorm to ideation to execution.
Talent worked with: Bella Thorne (Famous in Love, Shake It Up), Carter Jenkins (Famous in Love, After The Movies), Keith Powers (Famous in Love, New Edition Story, Reality High), Niki Koss (Famous in Love), Pepi Sonuga (Famous in Love, QUEENS), Charlie DePew (Famous in Love), and Georgie Flores (Famous in Love).
Hollywood IRL : Why do people want to be famous? WATCH HERE
Hollywood IRL : How has social media changed Hollywood? WATCH HERE
Hollywood IRL : Are people real or fake in Hollywood? WATCH HERE
Hollywood IRL : How are you preparing to be in the spotlight? WATCH HERE
Hollywood IRL : Did you always what to be famous? WATCH HERE
Hollywood IRL : What are the positives and negatives of fame? WATCH HERE
Hollywood IRL : What brought you to Hollywood? WATCH HERE
Additionally, I led the social marketing campaign for “Pretty Famous Tuesdays.” A campaign to reach Pretty Little Liars fans and Famous in Love fans whose new episodes aired on the same day. The idea was that both shows were led by the same showrunner and Executive Producer, Marlene King, and that both shows share the same juicy relationships, secrets, and gossip. It was a success and as part of the premiere campaign, we held a “Pretty Famous” UGC contest for fans to submit their favorite Pretty Little Liars or Famous in Love art.
