Stitchers Social Campaign

I ran Freeform’s Stitchers social marketing for all 3 seasons of the series run. Over my time with Stitchers, I was able to spearhead the social creative for the series with distinct and trendy social content. I worked very closely with the Stitchers talent to create “off the cuff” and social forward content for the Freeform and series pages. It was the first time I was able to work directly with the talent, take into account their ideas of what they (and their respective fans) want to see across the show’s social accounts, and also kickoff the idea of “talent takeovers” for the Freeform brand. I created talent takeovers for press tours, San Diego Comic Con visits, D23 Expo visits, and behind-the-scenes on set visits.

Talent worked with: Emma Ishta (Stitchers), Kyle Harris (Stitchers, Grey’s Anatomy), Ritesh Rajan (Stitchers, Definition Please), Damon Dayoub (Stitchers, Gotham Knights, The Morning Show), Allison Scagliotti (Stitchers, Warehouse 13, Eureka), and Salli Richardson-Whitfield (Stitchers, Eureka, NCIS).