Tiana Bayou's Adventure (Walt Disney World) Press Social Takeover

I spearheaded two social takeovers with the talent from ABC's Grey's Anatomy (Harry Shum Jr., Midori Francis, Alexis Floyd, and Niko Terho) and the talent from Disney's Descendants (Dara Renee and Malia Baker) at all four parks at WDW across 7 Disney owned partner social pages and across 31 million followers. The main drive was to promote The Disney Parks' priority project of the fiscal quarter, the grand opening of the Tiana's Bayou Adventure attraction at Walt Disney World.

I was in the field at Walt Disney World for this one. I directed the Grey's Anatomy talent and captured social content with the talent on both my phone and camera. In addition, I was helping direct and produce the Disney's Descendants talent for their takeover.

My team and I then edited together the photos, videos, and Instagram Story content for posting across the Walt Disney World, Disney Parks, Grey's Anatomy, ABC Network, Disney's Descendants, Disney Channel, Hulu, and D23 pages. For the Grey's Anatomy content, the Instagram Reels that were collab-ed from the Grey's Anatomy, ABC, Walt Disney World, Disney Parks pages have reached more than 7 million impressions. For the Disney's Descendants content, the Instagram Reels that were collab-ed from the Disney Channel, Disney's Descendants, Walt Disney World, Disney Parks pages have reached more than 2.3 million impressions. 

Talent worked with: Harry Shum Jr. (Glee, Everything Everywhere All At Once, Shadowhunters), Midori Francis (The Sex Lives of College Girls, Dash & Lily), Alexis Floyd (Inventing Anna, The Bold Type), Niko Terho (The Thing About Harry, Station 19), Dara Renee (High School Musical The Musical The Series), and Malia Baker (The Baby-Sitters Club).

Some key content highlights:

• Walt Disney World x ABC x Grey's Anatomy Instagram Reel

• Grey's Anatomy x ABC Instagram Reel -- teasing the opening of Tiana's Bayou Adventure

• Grey's Anatomy Photo Carousel - photos taken by myself

• Walt Disney World x Disney Channel x Disney's Descendants Instagram Reel

• Disney's Descendants x Disney Channel Instagram Reel -- ride and movie explanation

Additionally, Alexis Floyd left a kind comment on social media talking about work on the takeover.