Walt Disney World Talent Takeover

I spearheaded our most ambitious social media and synergy talent takeover project ever attempted and executed — a social takeover with Freeform’s Good Trouble’s Sherry Cola and Freeform’s The Watchful Eye’s Mariel Molino at all four parks at WDW and Disney Springs across 10 Disney owned partner social pages across 15.4 million followers. It quickly became one of my favorite projects to ever work on.

I was in the field at Walt Disney World for this one. Directing the talent and capturing content with the talent on both my phone and camera. My team and I then edited together the photos, videos, and Instagram Story content for posting across the Walt Disney World, Disney Parks, Disney Springs, Disney Eats, Freeform, Hulu, D23, Good Trouble and The Watchful Eye pages. The Instagram Reel that was collab-ed from the Freeform and Walt Disney World pages has reached more than half a million impressions alone.

Talent worked with: Sherry Cola (Good Trouble, Joyride) and Mariel Molino (The Watchful Eye, Promised Land)

Some key content highlights:

• Disney Parks Blog article

• Walt Disney World x Freeform Instagram Reel

Additionally, Mariel Molino and Sherry Cola left kind comments on social media talking about work on the takeover.