Anna Mae Music: Social Media Ideation, Creation, and Management and Graphic Design
Anna Mae Music: Social Media Ideation, Creation, and Management and Graphic Design
(Project: 2021 - Present)
I work on graphic design, social media ideation, creation, and management across TikTok, Instagram, and Spotify for Nashville-based alternative pop singer-songwriter, Anna Mae. I also help with press and public relations outreach with various media outlets to promote single and album releases.
Led the social media marketing strategies for the release of Anna Mae’s single song releases as well as her EP (extended play) album, An Anna Mae Holiday, and her debut album, For The Romantics. Anna Mae’s music has been featured on Selling Sunset (Netflix), Grey’s Anatomy (ABC), on The Bachelorette (ABC), on The Bold Type (Freeform), and in a Toyota Super Bowl commercial, among others. Her last few singles from the album, For The Romantics, earned a handful of praise from Spotify. Spotify added her songs the coveted official New Music Friday, Notable Releases, and Next Gen Singer-Songwriters playlists with a total of over 4M+ followers.
Here are some sample TikTok videos I worked with Anna Mae to ideate on and create using video editing applications. These particular videos were based off trends at the time and teased her new songs off her debut album.
I recently joined forces with Anna Mae on the marketing and social media strategies for her new summer album called “HEATWAVE HEAVEN.”